For MSPs & IT Service Providers
You tell clients to stop DIYing their IT. Stop DIYing your marketing.
Websites that convert, QBR decks that impress, social content that actually gets posted, and sales collateral that closes. Built by a team that knows what MRR, co-managed IT, and a SOC 2 badge actually mean.
No lock-ins. No hidden fees. Flexible plans that scale with your MSP.
of MSPs have 1 or fewer marketing staff
cite lead gen as their biggest challenge
report past marketing agency failures
of buyer journey happens before first contact
Your Creative Calendar
Here's what a year of marketing looks like for a growing MSP.
Cybersecurity Awareness Month. QBR season. New service launches. Compliance updates. Your marketing calendar should match your business rhythm — not get ignored until January.
Jan – Mar
PlanningNew Year Reset
Website refresh & homepage copy update
Updated sales one-pagers for new pricing tiers
Data Privacy Day campaign (Jan 28)
QBR deck template refresh for Q1 reviews
LinkedIn thought leadership series launch
Apr – Jun
GrowthOutbound Push
2–3 new case study pages by industry vertical
Trade show booth graphics & handouts
Co-managed IT service page & sell sheet
World Backup Day campaign (Mar 31)
Client onboarding welcome packet redesign
Jul – Sep
ExpansionVertical Focus
Healthcare industry landing page (HIPAA focus)
Email drip campaign template set (6 emails)
Compliance comparison infographic (SOC 2 vs CMMC)
Team spotlight & culture social posts
Blog post graphics & featured image templates
Oct – Dec
AuthorityPeak Season
Cybersecurity Awareness Month (full campaign)
IT budget planning guide for prospects
Year-in-review client report template
New MSSP/MDR service page launch
Holiday client appreciation campaign
Sound Familiar?
Real problems every MSP owner and IT services CEO faces.
Your website looks like every other MSP's
Same stock photos of server rooms. Same vague headline about “proactive support.” Same $49 template your competitor down the road is using. Prospects visit 3–4 MSP websites before calling — and they can't tell you apart from anyone else.
75% of prospects judge your credibility by website design alone
Canva at midnight between closing tickets
Your LinkedIn posts happen when you remember. Your sales deck was made in PowerPoint in 2019. Your QBR presentations are screenshots pasted into slides. The co-branded Datto and SentinelOne assets your vendors sent? Still sitting in your inbox unopened.
66% of MSPs use Canva for DIY design — and it shows
You’ve been burned by agencies before
You paid $3,500+/month for cookie-cutter campaigns, generic IT templates, and "qualified leads" that were tire-kickers. The agency didn’t know what a PSA tool was, couldn’t explain co-managed IT, and treated you like every other B2B client. Now you’re skeptical of anyone who says they can help.
83% of MSPs report past marketing agency failures
The Math
You’re paying 4 people to do what one M13 subscription handles.
At a typical 15-person MSP, creative work gets absorbed by people who should be focused on billable delivery and client relationships. Here’s the real cost.
| Current Role | Annual Cost | Creative Tasks Absorbed | Hours/Week |
|---|---|---|---|
| Owner / CEO | $0 (time cost) | Sales decksProposalsLinkedIn postsWebsite decisions | 6–10 hrs |
| vCIO / Account Mgr | $85,000/yr | QBR presentationsClient reportsOnboarding docs | 3–5 hrs |
| Office Manager / Admin | $50,000/yr | Social mediaCanva graphicsNewsletters | 4–8 hrs |
| Web Dev (retainer) | $7,200/yr | Website editsService pagesHosting | 2–3 hrs |
| Total Creative Overhead | $87,000/yr + owner time | Reactive, fragmented, no consistent brand across touchpoints | 15–27 hrs |
DIY + Freelancers + Agencies
Website + Design Subscription
The Transformation
What changes when you have a real creative department.
Today at Your MSP
Website built from a template in 2019 — looks like every other MSP
Sales proposals sent as plain Word docs with no branding
QBR decks are spreadsheet screenshots pasted into Google Slides
Last LinkedIn post was 6 weeks ago
Co-branded Datto/SentinelOne assets still sitting in your inbox
Cybersecurity Awareness Month? You shared one article
Prospects ghost after visiting your site
With M13
6 Months From Now
Custom WordPress site with clear service architecture & trust signals
Branded proposals with cover pages and service-line visuals
QBR decks with data visualization and consistent branding
3–5 branded posts per week, scheduled and designed
Co-branded materials customized, branded, and ready to send
Full October campaign: planned, designed, scheduled, and deployed
Inbound leads mentioning your site as the reason they called
What You Can Request
Everything — submitted through one dashboard.
No more juggling freelancers, agencies, and DIY tools. One team, one queue, one brand standard applied to everything your MSP needs.
How It Works
Simpler than onboarding a new client.
Subscribe & Onboard
Pick the foundations that fit your MSP. We learn your brand, your stack, your verticals, and your voice in a 45-minute kickoff call. We’ll ask about your RMM/PSA tools, target industries, and compliance certifications. Active within 48 hours.
Submit Requests
Drop requests into your Workbench anytime. Need a new service page, a QBR deck, a batch of LinkedIn graphics, or co-branded vendor materials? Queue it up. We work through 3 active projects at a time with your queue auto-filling behind them.
Review & Deploy
Get designs back fast. Unlimited revisions until it’s right. Approve, and we publish to your site or hand off final files. Your queue auto-fills so we’re always working for you — even when you’re busy closing tickets.
Get Started
Your clients deserve better than Canva.
So does your pipeline.
Book a 30-minute discovery call. We’ll audit your current brand materials and show you how MSPs use M13 to win more contracts and grow MRR.
No lock-ins. No hidden fees. Flexible plans that scale with your MSP.