No agency theater.
Just how it goes.
Two flows depending on how you want to work — project or subscription. Here's the actual process, end to end. No "discovery sprints," no four-week onboarding, no surprises.
Pick a flow.
I'll show you the steps.
Same designer either way. The difference is whether we're shipping a fixed-scope thing inside a clear timeline, or working through an ongoing queue. Most clients try one and end up using both.
Fixed scope.
Fixed timeline.
You send the brief.
Form on the site, an email, or a DM — doesn't matter. The more specific, the better. A "we need a new website" message is fine; a "we need a new website with X, Y, and Z, ideally launched by [date]" message is faster to quote. We'll meet for a quick call to make sure we're on the same page.
I send a quote inside 48 hours.
Fixed price, fixed scope, real timeline. No "starting at" pricing. No retainers tacked on. No hourly surprises later. If I'm not the right fit, I'll tell you on the reply and refer you somewhere that is.
You approve. We start.
You get access to the M13 Creative Dashboard — your project's single source of truth. Real-time progress, brand assets, deliverables, and an in-thread comment system all in one place. Slack channel opens if we're going past two weeks together. The clock starts when you sign off, not when the deposit clears.
Two review rounds, then we ship.
Most projects close in 2–4 weeks. You get two review rounds inside the scope; extras are quoted at a flat hourly rate so you always know what's coming. Reviews happen async with Figma pin comments and our Noted Review System — live calls only when we genuinely need them.
14-day fix window after launch.
After we ship, anything broken or off — I fix it, no charge. After 14 days, fixes get pulled from your subscription queue if you have one, or quoted as a small project. No drip-fee maintenance contracts unless you actually want one.
Ongoing queue.
Two active slots.
You sign up.
Month-to-month for Design and Social — no long-term contract. The Web subscription has a 3-month minimum (real onboarding overhead, real payback). Once we receive the first payment, we kick off with a 30-minute call to align on priorities and seed your first tasks.
You queue requests.
Anything design, web, social, or apps. Add requests in your dashboard, prioritize them yourself, drop in briefs and reference files. The queue can be as long as you want — there's no monthly cap.
I work 2 at a time.
Two active requests, always. They stay active until each task is done — when one finishes, I pull the next from your queue. You always see what's running, what's next, and what shipped this week.
Reviews and revisions, in the board.
Async by default. Most requests turn around in 2–3 business days. Revisions don't count against anything — keep iterating until it's right. Slack is open for quick conversations; calls are scheduled for kickoffs and reviews, not status updates.
Pause or cancel anytime.
For Design and Social, no notice required. For Web, after the 3-month minimum is up. Pause holds your slot for 30 days, no charge — resume any time inside that window. After 30 days the slot reopens; if I'm full when you come back, you'll go on the waitlist.
Meet your
Dashboard.
The M13 Creative Dashboard is your single source of truth — a replacement for Asana, Trello, Notion, and the email back-and-forth, all in one tool.
Every client gets one — project or subscription. Project clients use it to track milestones, review deliverables, and approve work. Subscription clients do all of that, plus submit and reorder requests through their two active project slots.
Drag to reorder, drop in briefs and reference files, comment in-thread. Nothing fancy — just the bits that matter.
Async by default.
Live when it matters.
Most communication happens in writing — comments on the board, pins on Figma, quick Slack messages. Live calls are scheduled, never spontaneous, and never status updates.
M13 Creative Dashboard
Your single source of truth — replaces Asana, Trello, Notion, and the email back-and-forth.
Figma
Pin comments directly on designs. No screenshot-and-email loop.
Slack + email
Slack for quick conversations on subscriptions. Email for everything else.
Loom + scheduled calls
Loom walkthroughs when text isn't enough. Calls booked for kickoffs and reviews.
Where M13 fits.
Where to go for the rest.
M13 covers the design + build + ship arc — that's where I do my best work and that's where I focus. A few adjacent things sit outside that scope. If you need them, I'll happily point you toward people who specialise in exactly those.
Paid-ad campaign management
I build the landing pages and ad creative. For the buys, bids, and account management — go to a paid-media specialist who lives in those dashboards every day.
Day-to-day social posting
I build the system — templates, cadence, monthly batches, coaching for whoever's actually posting. The daily clicking and replying belongs with you, your team, or a dedicated social manager.
Large-scale apps with strict compliance
If your app needs auth at scale (50k+ active users), real-time sync, regulated industries, or a full backend dev team — that's a software shop, and I know good ones to point you toward.
Projects without clear scope
If we don't know what we're building yet, no quote will be honest. Book a 20-minute call instead — free, no pressure, no "discovery retainer."
The bits nobody asks until they should.
Quick answers on logistics — files, time zones, meetings, NDAs. If something's missing, send an email.
How do I send you files and brand assets?
Whatever’s easiest. Shared Google Drive, Dropbox, WeTransfer, the project board — I’ll work in whatever you already use. Nothing has to leave your existing toolset.
When you submit a new request through the M13 Dashboard, you can attach links and upload files directly to the request.
What time zone do you work?
Mountain Time (MST/MDT — UTC−6/−7). I’m async-friendly across most of North America. East-coast clients: I’m 2 hours behind. West-coast: 1 hour ahead. Replies don’t follow strict business hours, but I won’t ping you at 2am either.
What about meetings?
Minimal. Most communication is async via the M13 Dashboard, Figma comments, or Slack. We’ll schedule a 30-minute kickoff at the start of any project or subscription, and check-ins as needed — but no recurring “weekly status” calls.
My goal is to be as transparent as possible, which is why I built the M13 Dashboard to keep you in the loop. You’ll always be able to see the ongoing status of your project and request a status update at any time.
What if I need to talk to you live?
Feel free to book a meeting on my calendar. Subscription clients get priority booking and same-week slots. Project clients get scheduled review calls at milestones. If something is genuinely on fire, Slack or email — I’ll get back to you fast.
Do you sign NDAs?
Yes. Mutual NDAs, signed before any scope or pricing conversation that touches confidential info. Send me yours, or I’ll send mine — both work.
Do you work with clients outside Canada?
Yes — most clients are in the US. Billed in your local currency, the same headline number you see on the pricing page. No surprise FX, no GST for non-Canadian clients.