Web and brand work for coaches, consultants, and solo practices.
Sites that book discovery calls, sell programs, and signal real expertise. Brand work that doesn't look like every other coach's serif-on-cream Squarespace template. Built fast, by someone who understands you're on calls all day — not at a laptop reviewing wireframes.
Marketing problems that cost you clients before the discovery call.
Your site looks like every other coach
Soft serif headline. Pastel hero. A photo of you laughing at a laptop. Prospects can't tell you apart from a hundred other coaches with the same template — so they pick whoever a friend referred or whoever ranks first on Google.
Booking the call is a five-step process
A 'Work with me' page. A long application. An email reply. A scheduling link. A pre-call form. By step three, the prospect's interest has cooled and the lead is gone. Each click loses people who were ready to buy at click one.
You're in back-to-back sessions
Coaching, calls, prep, content. The last thing you need is a six-week design sprint with weekly stakeholder reviews. You want it built — well, fast — by someone who'll text you a question instead of booking another meeting.
Marketing that books the next client.
Concrete deliverables — not 'brand archetype workshops.' Built around how solo experts actually grow: making it easy to book a call, looking credible enough to charge premium rates, and earning search traffic for the niche where you actually compete.
Discovery-call websites
WordPress + Bricks. Booking embedded right on the homepage — Calendly, SavvyCal, Acuity, TidyCal — whatever you already use. Pre-call qualification built into the form so calls are with real prospects, not browsers.
Program & offer pages
Each program, package, or service gets a real page — what's included, who it's for, what changes, what it costs (or doesn't). Search-indexed, prospect-readable, so the discovery call starts with 'I'm sold' instead of 'tell me more.'
Personal brand & identity
A brand that signals what tier you operate at. Logo, palette, type, photo direction, social templates. Sized for a solo practice scaling toward boutique consultancy — not a generic 'female founder' template kit.
Lead magnets & opt-in funnels
Designed PDFs, guides, assessments, and email opt-in flows that route to your CRM (ConvertKit, ActiveCampaign, MailerLite, HubSpot). The slow-build list growth that compounds for years if you start now.
Podcast, video & content hubs
If you publish a podcast, newsletter, or video series, a proper home for it — episode pages, show notes, embed players, search-friendly transcripts. The work most coaches skip that pays off as the back-catalog grows.
Ongoing graphics & content
On Workbench: monthly social graphics, podcast cover art, course launch artwork, lead-magnet refreshes. The drumbeat that keeps the brand visible between launches and waitlists.
Coach and consultant projects from the studio.
RTJ Wellness Website
Cobble & Commons Website
CCRR Website
TaxStache Website
We worked with TaxStache to bring their witty, edgy and colourful voice alive in a website dedicated to bringing tax + money news, tips and tricks.
Prairie Vintage Revival Website
TaxSolve Website
Where the work is designed to take you.
No guarantees on numbers — too many things outside a designer's control move conversion. What I can do is set the marketing up to actually support bookings, premium pricing, and authority instead of getting in the way. Here's what that looks like in practice.
A homepage that books, not browses
Discovery call booking front-and-centre. Offer clear in plain English. Proof above the fold. Most coaching sites lose prospects in the gap between 'curious' and 'booked' — closing that gap is the highest-leverage change you can make.
A brand that lets you charge premium
Pricing follows perception. A current, considered brand stops the silent disqualification that happens in the first three seconds — and lets you raise rates without losing the prospects who were going to say yes anyway.
A search presence in your niche
Niche-keyword content, structured offer pages, clean schema. The unglamorous work that determines whether you show up when someone searches your specialty at 10pm with a problem you solve.
Honest note · A new site won't fix an offer that isn't selling or a niche that's too broad. M13 is built to remove the marketing bottleneck — not to rebuild the practice.
The questions solo experts actually ask.
If something's not here, send a message — I read every one.
I'm just starting out. Is this overkill?
It scales down. New coaches typically need 4-6 pages, a booking link, a clean brand, and a lead magnet. Same toolkit as an established consultancy — just less of it. Pricing reflects scope; nobody pays for what they don’t need yet.
Will this work with my booking software?
Yes — Calendly, SavvyCal, Acuity, TidyCal, Cal.com, and most others embed cleanly or link out. Same with CRMs (ConvertKit, ActiveCampaign, MailerLite, HubSpot). Tell me your stack, I can confirm in five minutes.
My current site is on Squarespace / Wix / Kajabi. Can you migrate?
Yes. Migration is normal scope — content preserved, URLs mapped, redirects in place so you don’t lose existing search traffic. Most migrations land in 2-4 weeks. Course platforms (Kajabi, Teachable, Thinkific) usually stay where they are; the marketing site links to them.
Do you do course or membership platforms?
I’ll integrate whatever platform you already use — Kajabi, Teachable, Thinkific, MemberPress, Circle. The marketing site sends prospects to the platform; the platform handles delivery. Trying to do everything inside one site usually creates more problems than it solves.
Can you write the copy?
Yes — for most coaches and consultants I write or heavily edit the homepage and offer pages, because clear copy is what makes the design work. If you have a copywriter you love, I’ll work with them. If not, I’ll handle it.
Do you do paid Meta or LinkedIn ads?
It scales down. New coaches typically need 4-6 pages, a booking link, a clean brand, and a lead magnet. Same toolkit as an established consultancy — just less of it. Pricing reflects scope; nobody pays for what they don’t need yet.