Feeds that
look like you.
Templates, content cadence, and coaching for the in-house person who actually posts. I'm not your social media manager — I make sure yours doesn't quit out of frustration.
Posting, but make it sustainable.
The cheapest social media support most small businesses can buy is also the worst kind: an agency posting generic AI carousels at 11am Tuesday. The audience can tell, the team can tell, and nothing converts.
The next-cheapest is the office manager doing it in 20 minutes between calls. Better, if they have the right tools. Most don't.
M13 social work hands your in-house person a kit they can run with — templates, calendar, post batches, and a monthly coaching call. You keep the voice, I keep the consistency.
What's in the kit.
Template library
20–40 branded post templates in Canva or Figma — your call. Organized by post type so the person posting picks one and goes.
Content calendar
A 90-day cadence aligned to your sales cycle, holidays, and the campaigns we already know are coming. Editable, not a screenshot.
Monthly post batch
8–12 ready-to-publish posts each month — captions, hashtags, image specs included. Built around content you actually have, not stock advice.
Voice + caption guide
Two pages on how the brand sounds — sentence shape, vocabulary, the things we never say. Stops the AI-slop drift before it starts.
Monthly coaching call
30 minutes a month with the person posting. Review what landed, what didn't, what we'll batch next. Not a status meeting — a working session.
Quarterly review
Numbers that matter: reach, saves, profile clicks, DMs. Plus what we'll change next quarter based on what's working.