Web and brand work for practitioners, clinics, and wellness brands.
Sites that book appointments, not just sit there. Brand work that signals trust without leaning on the same teal-gradient-and-leaf template every wellness site uses. Built by someone who understands you're between clients, not at a desk pushing pixels.
Marketing problems that cost you bookings before the first session.
Your site looks like every other clinic
Stock photo of hands holding a plant. Teal gradient hero. A floating chat bubble. Visitors can't tell you apart from the wellness studio next door — so they pick whoever ranks first or charges least.
Booking is buried three clicks deep
A 'Contact' form that emails you, then waits. Meanwhile prospects have moved on to the practitioner whose Calendly is one tap from the homepage. The mismatch between intent and friction quietly kills your calendar.
You're between clients, not at a computer
Sessions back-to-back, admin in the gaps. The last thing you need is a six-week design sprint with weekly check-ins. You want it built — well, fast — by someone who texts updates instead of scheduling reviews.
Marketing that fills the calendar.
Concrete deliverables — not vibes. Built around how practitioners and clinics actually grow: making it easy to book, looking credible enough to charge what you're worth, and showing up properly when someone Googles 'massage therapist near me.'
Booking-first websites
WordPress + Bricks. Online booking embedded right on the homepage — Calendly, Acuity, Jane App, SimplePractice — whatever you already use. Mobile-first because most wellness searches happen on a phone.
Practitioner & service pages
Each modality, treatment, or practitioner gets a real page — credentials, what to expect, pricing if relevant, FAQs. Search engines index them, prospects read them, your inbox gets fewer "what do you actually do?" questions.
Brand & visual identity
A brand that doesn't look like every other wellness logo. Calm where it should be calm, confident where it should be confident. Logo, palette, type, photo direction — sized to clinic, solo practitioner, or product line.
Intake & screening forms
Smart intake forms that filter the calendar — health history, what they're looking for, insurance — so prospects arrive ready and you spend session time on the work, not paperwork.
Local SEO & Google Business
Most wellness traffic comes from 'near me' searches. Properly tagged service pages, structured data, Google Business Profile setup — the unglamorous work that puts you in the map pack instead of page two.
Ongoing graphics & content
On Workbench: monthly Instagram posts, seasonal promo graphics, intake-form updates, new-service launches. The slow drip that keeps the brand alive between big projects.
Wellness projects from the studio.
RTJ Wellness Website
Cobble & Commons Website
CCRR Website
TaxStache Website
We worked with TaxStache to bring their witty, edgy and colourful voice alive in a website dedicated to bringing tax + money news, tips and tricks.
Prairie Vintage Revival Website
TaxSolve Website
Where the work is designed to take you.
No guarantees on numbers — too many things outside a designer's control move that needle. What I can do is set the marketing up to actually support bookings instead of getting in the way. Here's what that looks like in practice.
A homepage that books, not browses
Online booking front-and-centre, intake clear, what you do explained in plain English. Most wellness sites lose people in the gap between 'interested' and 'booked' — closing that gap is the highest-leverage change you can make.
A brand that lets you charge what you should
Pricing follows perception. A current, considered brand stops the silent disqualification that happens in the first three seconds on the site. It won't make a bad practice good — but it stops a good practice from looking like a side hustle.
A search presence in 'near me' results
Service pages, schema, GBP, reviews — the boring stuff that determines whether you show up when someone searches at 9pm with a sore back. Fix it once, benefit for years.
Honest note · A new site won't fix scheduling chaos or make a poorly-fitting modality fit. M13 is built to remove the marketing bottleneck — not the rest of the practice.
The questions practitioners actually ask.
If something's not here, send a message — I read every one.
I'm a solo practitioner. Is this overkill?
It scales down. Solo practitioners typically need 4-6 pages, online booking, and a brand that looks intentional. Same toolkit as a clinic — just less of it. Pricing reflects scope; nobody pays for what they don’t need.
Will this work with my booking software?
Yes — Calendly, Acuity, Jane App, SimplePractice, Cliniko, Mindbody, and most others embed cleanly or link out. If you tell me what you use, I can confirm in five minutes.
My current site is on Wix / Squarespace. Can you migrate?
Yes. Migration is normal scope — content preserved, URLs mapped, redirects in place so you don’t lose existing search traffic. Most migrations land in 2-4 weeks for a typical practice.
Do you handle HIPAA / PHIPA compliance?
I build sites that don’t violate compliance frameworks — no PHI flowing through forms that aren’t built for it, intake form data routed to your compliant tools. For full attestation work, that’s a job for a compliance specialist, not a designer.
What about photos? I hate stock photography.
Same. Phone photos of your space, real client work (with consent), even archive shots from workshops are almost always better than stock. We can start with what you have and replace as the brand grows.
Do you do paid social or Google Ads?
I’ll build the landing pages and ad creative. Actual ad management — bidding, audience targeting, optimization — is a separate skill, and there are wellness-focused agencies who do that well. I’ll point you to one.