Custom tools
that do the job.
Internal dashboards, client portals, intake forms, scheduling systems — built when off-the-shelf SaaS is too generic, too expensive, or both.
Software, sized to fit.
Most small-business software pain isn't a missing tool. It's three tools duct-taped together, plus a spreadsheet, plus a Slack channel where the spreadsheet's questions go to die.
M13 builds the small custom thing that replaces all of that. Usually a web app, sometimes a WordPress plugin, occasionally a light native shell. Always boring tech the next developer can read.
Scope is the whole game. I'll talk you out of features that don't earn their keep and into features you'll actually use. The goal is a tool that runs unattended, not a platform.
How a build runs.
Discovery
Half-day session: who uses it, what breaks today, what success looks like in 90 days. Output is a written scope with prices, not a pitch deck.
Wireframes
Lo-fi screens for every key flow before any code is written. We argue about the UX while it's cheap.
Build sprints
Two-week sprints, working demo at the end of each. You see progress weekly on a staging URL — no surprises at handoff.
Auth + roles
Login, password reset, role-based permissions. The boring stuff that has to work day one. SSO if you need it.
Hosting + ops
Deployed to managed hosting (typically Vercel, Cloudflare, or your existing WP host). Monitoring, backups, uptime alerts wired in.
Docs + training
Loom walkthroughs for every role, plus a written admin handbook. Turnover-proof, so the new person isn't pinging me on day one.