Sites that earn
their keep.
WordPress + Bricks builds tuned for speed, conversion, and the marketing team that has to live in them after launch. New builds, rebuilds, and rescue jobs.
A site, not a brochure.
Most small-business sites are pretty pictures wired to nothing. They look fine on a phone and convert no one. That's the bar I refuse to clear.
Every M13 build starts with the question: what is this page supposed to do? Then we work backward — copy, structure, design, code — until the answer is obvious to a tired stranger on a 4G connection.
I build on WordPress with the Bricks Builder so you keep ownership, control, and the option to hire someone else later without rewriting the whole thing.
Where the time goes.
Strategy + sitemap
Before a pixel moves we map the pages, the goals, and the proof you actually have. No 14-page wireframe document — just a working outline.
Design in the browser
Layouts get built in Bricks from day one. You see the real thing, on real breakpoints, with your real copy. Approvals happen on the live URL.
Custom post types
Services, case studies, team, blog — whatever needs to scale gets a CPT with ACF fields so editing is filling in a form, not chasing text in a builder.
Speed pass
Image pipeline, font loading, asset deferral, and Core Web Vitals tuning before launch. Lighthouse mobile target: 90+ on Performance.
Launch + handoff
DNS, redirects, analytics, search console, the lot. You get a 15-minute video walking through how to edit the site, plus written notes.
Care plan (optional)
Subscription clients get monthly updates, security patches, backups, and small edits handled without re-quoting every time.
Recent web work.
A few sites shipped in the last 12 months. Different industries, same playbook.
WebRTJ Wellness Website
Rob knew his Wix site was holding RTJ Wellness back but didn't know where to start. I migrated it to WordPress, sharpened the brand, and built in the systems he actually needed — online courses and event booking.
WebCobble & Commons Website
A clean, fast landing site for a Minecraft server — server address, connection info, and news in one simple place.
WebCCRR Website
CCRR was stuck on an aging Concrete5 site that couldn't meet Archway's security standards. I migrated it to WordPress — the stack the rest of Archway runs — and rebuilt its resources and jobs into modern, searchable databases staff can actually manage.
WebTaxStache Website
TaxStache came to me as a witty, snarky tax newsletter that needed to become a full website. I designed and built it from scratch — a content engine with pillar-page tooling and deep BeeHiiv integrations built to grow the list and serve readers.