Web and brand work for builders, contractors, and trades.
Sites that show your work, not stock photos of hard hats. Brand work that fits a real construction company — not a Pinterest mood board. Built fast, by someone who understands that you don't sit at a desk waiting for emails.
Marketing problems that cost you bids before the call.
Your site looks like 2014
A WordPress theme from a decade ago, broken on phones, photos taken on a flip phone, "Coming Soon" on the careers page since 2019. Customers Google you, see it, and call the next guy.
Nothing shows the actual work
You've built thousands of beautiful homes, finished hundreds of projects, run massive jobsites. None of it lives on the website. Word of mouth got you here, but the next generation of customers searches first.
You're not sitting at a computer
You're on the jobsite. The last thing you want is six-week design discovery sprints, weekly Zoom calls, and Trello boards you'll never log into. You want the thing built, well, fast — and someone who'll text you a question instead of scheduling a meeting.
Marketing that earns the next bid.
Concrete deliverables — not "discovery workshops." Built around how trades and construction companies actually win work: showing what you've done, making it easy to call you, and looking like you're not the cheapest option (because you're not).
Marketing websites
WordPress + Bricks. Mobile-first because most traffic is on phones. Big project galleries, real testimonials, a phone number that's clickable from every page.
Project portfolios & galleries
Custom Post Types so adding a new project takes 90 seconds, not 90 minutes. Filterable by service, location, scale. Fast even with hundreds of high-res images.
Brand & signage refresh
Logo work that looks good on a truck, a hard hat, a pdf bid, and a billboard. Vehicle wrap-ready files, jobsite signage, branded site templates.
Quote & estimate forms
Smart intake forms that pre-qualify leads — type of project, square footage, timeline, budget range — so you only get on calls with people who fit. Hands off cleanly into your CRM or email.
Careers & hiring pages
The trades hiring crisis is real. A careers page that actually attracts journeymen, apprentices, and PMs — clear pay bands, real photos, what the work is, how to apply by text.
Ongoing graphics & updates
On Workbench: monthly social graphics from your active jobsites, branded one-pagers for each service, ad creative for paid lead gen, updated photos as projects finish.
Construction projects from the studio.
RTJ Wellness Website
Cobble & Commons Website
CCRR Website
TaxStache Website
We worked with TaxStache to bring their witty, edgy and colourful voice alive in a website dedicated to bringing tax + money news, tips and tricks.
Prairie Vintage Revival Website
TaxSolve Website
Where the work is designed to take you.
No guarantees on numbers — too many things outside a designer's control move that needle. What I can do is set the marketing up to actually support bids and hiring instead of getting in the way. Here's what that looks like in practice.
A portfolio that closes the gap between your work and the website
Most contractors have done thousands of beautiful jobs that live in a foreman's camera roll, not on the site. Putting that work in front of the next prospect — searchable, scannable, mobile-first — gives you a fair shot at the bid before the call.
A faster path from "Google search" to "phone call"
Click-to-call buttons that actually work on mobile. A homepage that says what you do without making the prospect dig. A quote form that pre-qualifies leads so you spend calls on real opportunities — not tire-kickers and competitors.
A careers page the trades actually respond to
Hiring journeymen, apprentices, and PMs is hard. A clear, honest, well-designed careers page with real photos, real pay bands, and a "text to apply" path won't fix the labour shortage — but it will stop costing you applicants who never make it through your old form.
Honest note · A new site won't win bids your pricing can't. M13 is built to remove the marketing bottleneck — not to fix the rest of the business.
The questions builders actually ask.
If something's not here, send a text — I read every one.
I'm not sitting at a computer all day. How does this work?
Same way you’d work with any subtrade — minimum meetings, maximum getting-the-job-done. I’ll text or email you progress, you give the OK or push back, we move on. Most of my construction clients have one 30-min kick-off call and then near-zero meetings until launch.
Do I need professional photos?
It helps a lot, but no — you don’t need a $5k shoot to start. Phone photos, drone shots from your foreman, even archive shots from finished jobs — most of what’s missing on construction sites is just photos that exist somewhere on a phone but never got uploaded. We can start there and replace as new projects come up.
My old site has a bunch of project pages. Can you migrate them?
Yes. Migration is a normal project shape — content preserved, URLs mapped, redirects set up so you don’t lose the SEO you’ve built up. Most migrations take 2–4 weeks for a typical contractor site.
Can you do the truck graphics and signage too?
I’ll design them — vehicle wrap-ready files, jobsite sign artwork, hard hat decals. The actual print and install is on a local sign shop, but I’ll prep everything to their specs and hand off cleanly.
What if a job changes and I need updates fast?
That’s what Workbench is for. On subscription, small updates — new project added, team member added, a typo, a service-page tweak — usually turn around in 1–2 business days. No invoicing every change.
Do you do paid Google ads or lead-gen campaigns?
I’ll build the landing pages and ad creative. Actual ad management — bidding, audience targeting, optimization — is a different skill, and there are construction-focused ad agencies who do that well. I’ll refer you to one.