Web and brand work for law firms, accountants, and consultants.
Sites that explain advisory work without sounding like a 1990s law firm. Brand work that doesn't look like every other navy-blue serif-and-pillars firm. Founder-led — by someone who actually understands how relationship-driven sales convert online.
The same three problems, in every advisory firm's marketing.
Your site sounds like every other firm
Pages full of "Trusted advisors providing tailored solutions." Nobody's hiring that. Prospects can't tell you apart from the firm down the street, because nobody's actually written what makes your practice different.
Every advisory brand looks the same
Navy blue. Serif logo. Maybe a pillar or scales-of-justice icon. Your logo could be on any competitor's letterhead and the client wouldn't blink. Differentiation isn't a longer bio page — it's how you show up before the intro call.
You're billing — there's no time to fix marketing
You're billing 1,800 hours, managing partners, hiring associates, and closing engagements. The website hasn't been touched since 2019. Hiring an in-house marketer doesn't pencil out. A traditional agency wants $40k+ to start.
Marketing assets that actually move qualified leads.
Not generic deliverables — work scoped to how advisory firms sell. Practice-specific lead-gen, partner enablement, intake automation, and the brand work that holds it all together.
Firm websites
5–15 page builds in WordPress + Bricks. Practice-area pages that say what you actually do, attorney/partner bios that close, intake forms that route to the right desk.
Practice-area landing pages
Custom landing pages for each practice area — M&A, tax, estate planning, employment — each with its own conversion path, separate from your main site so you can run paid ads or referral campaigns without polluting your homepage.
Brand refresh or rebuild
A logo and identity that doesn't look like every other navy-blue-and-serif firm. Color, type, photo direction, pitch templates. Sized to your stage — small system if you're a boutique, full guidelines if you have multiple offices.
Pitch decks & RFP responses
Client-facing decks that don't look like Word documents. Capability statements, RFP templates, partner pitches — branded, editable, designed so your business-development team can update them without breaking the layout.
Client portals & intake automation
Branded portals where clients can sign engagement letters, upload documents, see matter status, and message you directly. Pairs cleanly with Clio, MyCase, Karbon, or Ignition.
Ongoing thought-leadership graphics
On Workbench: monthly LinkedIn graphics, regulatory-update content, one-pagers for each practice area, ad creative for paid campaigns. Built once, used everywhere.
Real projects, shipped for real advisory firms.
A selection of recent professional services work — sites, brand systems, decks. Click through for the full case study.
RTJ Wellness Website
Cobble & Commons Website
CCRR Website
TaxStache Website
Prairie Vintage Revival Website
TaxSolve Website
Where the work is designed to take you.
No guarantees on numbers — too many things outside a designer's control move that needle (referral networks, market timing, partner rainmaking). What I can do is set the marketing up to actually support growth instead of fighting it. Here's what that looks like in practice.
A site that converts the referrals you already get
Most firm sites bleed leads not because traffic is low, but because the contact form is broken, the bios are stale, and the path to a consult is buried. Fixing those isn't magic — it's measurable. We'll set the page up so warm referrals don't bounce.
Practice-area pages your partners can use
Each practice gets its own page with its own conversion path. Easier to send to a referral source, easier to run paid ads to, easier to track. You can't optimize what doesn't exist; this puts the surface area in place.
A brand that signals senior-level work
Whether someone hires you for a $50k engagement often comes down to the 30 seconds they spend on your site. A current, credible-looking brand removes one reason to pass. It won't win the engagement on its own — but it stops killing them silently.
Honest note · Marketing is one input among many. Pricing, sales process, market timing, and the actual service all matter more. M13 is built to remove the marketing bottleneck — not to fix the rest of the business.
Practice questions, scope questions, honest answers.
If something's not here, send an email — I read every one.
Do you understand professional services?
Yes. I’ve shipped marketing for law firms, accounting firms, financial advisors, and management consultancies. I’m not going to pretend to be a CPA or a JD — but I’ll write copy that sounds like a partner wrote it, not a marketing intern.
Will the site be compliant with bar advertising rules?
Yes — for law firms I follow the relevant state bar rules (ABA Model Rule 7, plus jurisdiction-specific). For accountants, AICPA standards. I’ll work with your compliance lead or general counsel to clear language and disclaimers before publish.
Do we have to use WordPress?
It’s what I recommend for firms — ownership, longevity, real CMS, easy for staff to update. If you’re already on Webflow or Squarespace and committed to staying, I’ll work with whatever, but I’ll be honest about tradeoffs.
Can you integrate with our practice management system?
For intake forms and lead routing, yes — most common ones (Clio, MyCase, Karbon, Ignition, HubSpot) have APIs or webhook endpoints I can hit. For deeper integrations — embedded matter portals, billing — that’s a scoped apps project.
Will you sign an NDA?
Yes, mutual NDA before any scope conversation involving client lists, fee structures, or partnership matters. Standard part of how I work with professional services clients.
Do you do paid-ad management?
No. I build the landing pages, ad creative, and conversion paths — but media buying, audience research, and bid optimization is a different specialty. I’ll refer you to legal- or finance-focused agencies who do that well.