For Construction & General Contractors
You build buildings. We build the brand that wins you the next one.
Project portfolios that never get updated. Proposals assembled in Word. A website from 2019. A careers page that's one paragraph. Your $10M company looks like a startup online — and that gap is costing you contracts and talent.
No lock-ins. No hidden fees. Flexible plans that scale with your company.
Less than hiring in-house
Day average turnaround
Active projects at all times
You own everything we create
Your Creative Calendar
Here's what a year of marketing looks like for a $5M+ construction company.
Every completed project is a marketing asset. Every bid needs professional materials. Every season brings hiring needs. Most GCs are doing none of this consistently. With M13, it all runs on schedule.
Jan – Mar
PipelineBid Season
Proposal template refresh with new project photos
Capabilities presentation for new developer client
Safety program documentation redesign
Website: 3 new project case studies from fall builds
LinkedIn company page content strategy
Apr – Jun
Full CapacityBuild Season
Project progress social media series (weekly)
Hoarding & site signage for 2 new projects
Recruitment campaign — careers page + Indeed ads
Safety week promotional materials
Updated team page (3 new PM hires)
Jul – Sep
DocumentationPeak Season
Project photography sessions (3 completed builds)
Case study pages: before / during / after layouts
Trade show booth design (fall construction expo)
Subcontractor partnership pitch deck
COR certification promotional materials
Oct – Dec
Awards & PlanningYear-End
Annual report / company capabilities booklet
Award submission presentation materials
Holiday client appreciation campaign
Year-in-review social media series
Next-year bid package template updates
Sound Familiar?
Real problems every General Contractor and construction CEO faces.
Your proposals look exactly like your competitor's
Generic cover pages, inconsistent formatting, no project photography. When a developer is comparing 4 bids within 10% of each other, the one that looks most professional and established gets the second meeting. Yours gets scanned and filed.
63% of developers say proposal presentation quality influences shortlisting
You finish $3M projects and nobody ever sees them
Every completed build is a marketing asset — progress photos, drone footage, before/after comparisons, client testimonials. But your project photos are sitting in a foreman's camera roll. Your website shows the same 4 projects from 2021.
$0 marketing value captured from your last 8 completed projects
You're losing the hiring war to better-branded companies
Electricians, pipefitters, project managers — they all have options. The companies with branded trucks, professional career pages, culture videos, and Instagram accounts showing job sites attract the best applicants. Your recruitment strategy is a Kijiji post and word of mouth.
82% of trades workers say company reputation matters more than pay alone
The Math
You're paying 3–4 people to do what one M13 subscription handles.
Here's who's currently absorbing creative work at your company — and what it actually costs when you add it all up.
| Current Role | Annual Cost | Creative Tasks Absorbed | Hours/Week |
|---|---|---|---|
| Project Coordinator | $56,000/yr | Proposal assemblySafety docsVendor calls | 6–10 hrs |
| Owner / VP | $0 (time cost) | Brand decisionsBid reviewWebsite approvals | 3–6 hrs |
| Print / Sign Company | $10,000/yr | HoardingVehicle wrapsTrade show | As-needed |
| Web Dev (retainer) | $7,200/yr | Website editsProject pagesHosting | 2–3 hrs |
| Total Creative Overhead | $73,200/yr + owner time | Reactive, fragmented, no consistent brand across touchpoints | 11–19 hrs |
In-House + Freelancers
Website + Design Subscription
The Transformation
What changes when you have a real creative department.
Today at Your Company
Coordinator spending 8+ hrs/week assembling proposals in Word
Website shows 4 projects from 2021 — nothing recent
Each truck wrapped by a different sign shop, different branding
Recruitment is a text-only Kijiji post and word of mouth
Trade show booth designed by the print shop that printed it
Project photos sitting on the foreman's phone, never used
"We should update the website" has been on the agenda for 2 years
With M13
6 Months From Now
Coordinator focused on project coordination — M13 handles creative
Website updated monthly with completed project case studies
Unified fleet branding — every vehicle is a rolling billboard
Professional careers section attracting quality applicants
Custom trade show booth that wins attention at every expo
Project photos turned into case studies within 2 weeks of completion
Website redesigned and continuously evolving with your company
What You Can Request
Everything — submitted through one dashboard.
No more emailing 4 different vendors. One team, one queue, one brand standard applied to everything your company needs.
How It Works
You're up and running in one week. Not one quarter.
Discovery Call
30 minutes. We learn about your company, your project types, your market, and where your brand is leaving money on the table. We'll ask about your current bidding process, website pain points, and hiring challenges. No fluff, no sales pitch.
Brand & Asset Audit
We inventory everything — website, proposals, signage, social presence, vehicle branding. We identify the gaps, build a style guide if you don't have one, and create a 90-day creative roadmap starting with your highest-impact deliverables.
Submit & Scale
Your Workbench goes live. Submit project case studies, proposal layouts, recruitment materials — and get polished work back in 2–3 days. Stack the queue during bid season. We handle the creative while you handle the builds.
Get Started
Build a brand as solid as
the projects you deliver.
Book a 30-minute discovery call. We'll audit your current brand materials and show you how construction companies use M13 to win more contracts and hire better talent.
No lock-ins. No hidden fees. Flexible plans that scale with your company.