CASL
compliance.

1. What CASL is

Canada's Anti-Spam Legislation (CASL) is the federal law that governs commercial electronic messages — emails, texts, and DMs — sent to or from a Canadian. It came into force on 1 July 2014 and is enforced by the CRTC, the Competition Bureau, and the Office of the Privacy Commissioner.

Mountain Thirteen Media (M13) operates from Alberta, Canada and follows CASL by default for all commercial messages, regardless of where the recipient is based.

2. How I get consent

CASL recognises three types of consent. Here's how Mountain Thirteen handles each:

Express consent

Used for the M13 newsletter and any future marketing list. You opt in by ticking a box or typing your email into a clearly-labelled signup form. The form states what you're subscribing to and links to this page. Pre-checked boxes are never used.

Implied consent

Created when you contact me through the inquiry form, hire me, or pay an invoice. Implied consent under CASL lasts 6 months for inquiries and 24 months after the last transaction for clients. I treat it as permission for one-to-one project correspondence only — not bulk marketing.

Conspicuous publication

If a business publicly publishes a work email address without a 'no unsolicited messages' notice, CASL allows a single relevant business outreach. I rarely use this, and never for newsletter signups.

3. Sender identification

Every commercial email from Mountain Thirteen includes:

If the email is sent on behalf of another party — for example, a co-marketing campaign — both parties are identified clearly in the header and footer.

4. Unsubscribe mechanism

Every newsletter and marketing email contains a one-click unsubscribe link in the footer. Clicking it removes you from all future commercial mailings within 10 business days, as required by CASL. In practice, removal is immediate.

You can also unsubscribe at any time by emailing [email protected] with the word "unsubscribe" in the subject line, or by visiting /unsubscribe.

Unsubscribing from marketing does not affect transactional or project-related emails — invoices, project status updates, and replies to your messages will keep flowing.

5. Records I keep

For every subscriber, I retain:

Records are kept for at least 3 years after consent is withdrawn, in case of an audit by the CRTC or a complaint via the Spam Reporting Centre.

6. Transactional email

Some messages are exempt from CASL's consent rules because their primary purpose is transactional, not promotional. Examples include:

These messages still identify the sender and provide contact information, but they do not require an unsubscribe link because you cannot opt out of receiving an invoice for work delivered.

7. Referrals and forwards

Mountain Thirteen does not run a referral program that emails third parties on your behalf. If you forward a newsletter or quote to a colleague, that's your action, not mine, and CASL doesn't make me responsible for it.

If a colleague then contacts me directly, I'll treat that inquiry under the implied-consent rules above.

8. Complaints

If you believe a Mountain Thirteen email has breached CASL:

9. Policy updates

If this page changes, I'll update the "last updated" date at the top of the hero and post a short note describing what changed. Material changes are also announced in the next newsletter edition.

10. Contact

Questions about CASL or the studio's email practices? Email [email protected]. Real reply, usually inside one business day.

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