Web and brand work for restaurants, cafes, and hospitality groups.
Sites that show the menu, take the reservation, and look as good as the room. Brand work that fits a real restaurant — not a Pinterest board of brown kraft paper. Built fast, by someone who understands you're on the line at 6pm, not at a laptop.
Marketing problems that cost you covers before the door opens.
Your menu lives in a PDF from 2019
Diners click 'Menu' and a slow PDF opens — half the prices wrong, two seasons out of date, broken on phones. The most-clicked link on the site is also the most neglected, and it shows.
Reservations are an afterthought
OpenTable buried in the footer. A 'Call to reserve' line that nobody calls. Meanwhile the restaurant down the block has the booking widget on the homepage and is full on a Tuesday.
You're not at a computer
Service, prep, ordering, staffing. The last thing you need is a six-week design sprint with weekly Zoom calls. You want it built — well, fast — by someone who'll text you a draft instead of booking another meeting.
Marketing that fills the room.
Concrete deliverables — not 'brand strategy decks.' Built around how restaurants actually win: a menu that loads, a reservation that's one tap, a brand that signals what kind of night it'll be before the diner walks in.
Restaurant marketing sites
WordPress + Bricks. Menu front-and-centre — searchable, fast, easy for you to update yourself. Reservation widget on every page. Mobile-first because that's where the booking happens.
Reservation & private events
Embedded reservation widgets — OpenTable, Resy, Tock, SevenRooms. Plus separate landing pages for private events, buyouts, and catering, with proper inquiry forms that route to the right person.
Brand & menu design
A brand that fits the room. Logo, type, palette, signage, takeout packaging direction. Menu design — print and web — that updates without rebuilding from scratch every season.
Multi-location sites
For groups: parent brand site plus location-level pages, each with its own menu, hours, and reservation feed. Centralized to maintain, decentralized for local SEO.
Photography direction & styleguide
Photo direction so all your shots feel like the same restaurant — whether it's the chef's iPhone, a hired photographer, or a guest's Instagram. Plus a styleguide for the team posting day-to-day.
Seasonal campaigns & graphics
On Workbench: monthly social graphics, seasonal menu launches, holiday promo campaigns, event posters. The drumbeat that keeps the room booked between marquee moments.
Hospitality projects from the studio.
RTJ Wellness Website
Cobble & Commons Website
CCRR Website
TaxStache Website
We worked with TaxStache to bring their witty, edgy and colourful voice alive in a website dedicated to bringing tax + money news, tips and tricks.
Prairie Vintage Revival Website
TaxSolve Website
Where the work is designed to take you.
No guarantees on numbers — too many things outside a designer's control move that needle. What I can do is set the marketing up to actually support covers and bookings instead of getting in the way. Here's what that looks like in practice.
A homepage that books a table, not a tour
Reservation widget visible. Menu one click. Hours and location front-and-centre. Most restaurant sites lose diners in the gap between 'interested' and 'reserved' — closing that gap is the most measurable win you can make.
A brand that signals the experience
Diners decide what kind of night they want before they walk in. A brand that matches the room — neighbourhood spot, white tablecloth, fast casual — pre-qualifies guests so the room fills with the right people.
A presence in the searches that fill the room
Local SEO, Google Business, structured menu data, reservation links from search results. The unglamorous work that determines whether you show up when someone searches 'dinner near me' at 6pm on a Friday.
Honest note · A new site won't fix a slow kitchen or a menu that isn't selling. M13 is built to remove the marketing bottleneck — not the rest of the operation.
The questions operators actually ask.
If something's not here, send a text — I read every one.
Can I update the menu myself?
Yes — that’s the whole point. Menu lives in WordPress as structured content, not a PDF. You log in, edit a price, hit save, the website updates. No designer required for a $2 price change.
Will it work with OpenTable / Resy / Tock?
Yes — all of them, and most others. Embedded widget on every page, branded to your site so it doesn’t feel like leaving. If you tell me your provider, I can confirm in a couple of minutes.
We have multiple locations. How does that work?
Parent site for the brand, child pages or sub-sites for each location — depending on how distinct each location is. Each gets its own menu, hours, photos, reservation feed, and Google Business Profile. Common framework, local flexibility.
Do you do photography?
I’ll direct it but not shoot it — I’ll refer you to local food and interior photographers I trust, and brief them on the style we’re going for. Phone shots from the kitchen are also welcome and often the most authentic.
What about online ordering and delivery?
I’ll integrate whatever ordering system you use — ChowNow, Toast, Square, your own DoorDash/UberEats links. The site routes diners to the right place; the operator side stays with whoever you already use.
Do you do paid social ads or Google ads?
I’ll build the landing pages and ad creative. Active media buying — campaigns, audiences, optimization — is a different specialty, and there are hospitality-focused ad agencies who do it well. I’ll connect you.