Why M13

The agency model is broken. So I built something different.

You don't need a 25-person studio with five layers of account management. You don't need a Fiverr freelancer who ghosts after the deposit. You need one designer who knows your business, ships consistently, and treats your brand like it's their own.

Why people switch

Most clients land here after burning out on the same two options.

Hire an agency: slow, expensive, fragmented across five people you'll never meet. Hire a freelancer: cheap, inconsistent, gone the moment the deposit clears. M13 sits between — close enough to feel like part of your team, structured enough to actually deliver.

Need to convince the decision-maker? Send this page to your boss, your CFO, or whoever holds the budget. The numbers below make the case for you.

85%Cost savings

Less than the cost of an in-house senior designer in Canada or the US.

2–5dAvg. turnaround

Most subscription requests round-trip in 2–5 business days.

100%Asset ownership

Every file, every asset, every source — yours. No locked exports, no vendor traps.

15+Years shipping

Since 2011. 56+ projects shipped for small businesses across North America.

By the numbers

The numbers don't lie.

Three different paths. Three different price tags. Three very different experiences. Use this when you're stress-testing the decision.

What you're comparing
In-house designer
Traditional agency
M13
Cost & commitment
Monthly cost
$6,500+ salary + benefits
$5,000–$15,000+ retainer
From $999/mo flat
Time to start
3–6+ months recruit
4–8 weeks onboarding
Same week
Software & tools
$5,000+/yr extra
Bundled into rate
All included
Training & conferences
$2,000+/yr extra
Bundled
My problem, not yours
Capability
Skillset access
Single (graphic design)
Team mix, fragmented
Design + web + brand + light apps
Strategic input
Task-focused
Account-level, not deep
Built in
Revisions
Salaried (limited bandwidth)
Limited rounds, billed extra
Unlimited on subscription
Continuity & control
If someone leaves
Project halts
Account juggle, voice drifts
N/A — same person every time
Asset ownership
IP agreements vary
Source files often locked
100% yours, every file, always
Scalability
Hire more, more salary
Renegotiate scope
Pause / resume / bundle monthly

Based on Canadian and US national averages for senior creative and agency engagements.

Why I built M13

I started M13 because I watched too many talented business owners get charged a fortune by agencies that disappeared the moment the invoice cleared.

Every business deserves a designer who's invested in their growth — not just their next invoice. That's what M13 is.

Lyndon KalebCreative Director + Founder · Mountain Thirteen
Three principles

Lines I won't cross.

Not values pillars on a poster — these are how M13 actually behaves week to week. If any of these slip, the work isn't worth shipping.

Principle 01

Transparency is the only policy.

T.O.P.

No gatekeeping, no hidden fees. You see the work in progress, you know what every line on the invoice is for, and if I'm running behind I tell you before you ask. Built on mutual respect — I keep it 100.

Principle 02

Expertise that's been earned.

Receipts, not promises

Fifteen years of design and dev work, hundreds of projects shipped. My process isn't guesswork — it's a system built on what's actually worked, not what looks good on a sales page.

Principle 03

Digital assets that actually perform.

Main character energy

Your website, your brand, your tools should be your best employees — constantly acquiring clients, processing sales, driving growth. Not pretty pictures collecting dust.

Ready?

Make the
switch.