RTJ Wellness Website

Rob came to me already knowing two things: the website wasn’t good, and the marketing needed help. What he didn’t have was a starting point. He had a real foundation — solid ideas, a clear sense of his business — it just hadn’t been pulled together into something that worked.

So the job wasn’t to bulldoze and start over. It was to take what Rob already had and make it sharper. We refined the existing identity rather than replacing it, locked down a consistent look, and made sure RTJ read as a professional operation instead of a DIY job.

The bigger move was the platform. RTJ was on Wix — fine for getting started, but a ceiling on everything Rob wanted to do next. We migrated the whole site to WordPress and Bricks for a modern, fully customizable stack. From there I reworked how the site presents information so it’s clearer for visitors and stronger for SEO, then built in the functional pieces the old site couldn’t support: an online course system and an events booking system, so RTJ could actually sell and schedule directly through the site.

RTJ’s site lived on Wix and looked the part — amateur, inconsistent, hard to take seriously. Rob knew it was underperforming and that his marketing needed work, but he didn’t know where to begin. The bigger issue was capability: the platform couldn’t support the things he wanted to do, like running online courses or taking event bookings.

RTJ’s site lived on Wix and looked the part — amateur, inconsistent, hard to take seriously. Rob knew it was underperforming and that his marketing needed work, but he didn’t know where to begin. The bigger issue was capability: the platform couldn’t support the things he wanted to do, like running online courses or taking event bookings.